Create. Position. Release. Distribution Lab 2026
This intensive 3-day film distribution lab is designed to help filmmakers understand how to sell, release, and position their films across studio, OTT, indie, and international markets.
Participants with completed films will get expert guidance + a chance to pitch for distribution support from Reborn India Film.
Distribution Lab Breakdown
Theatrical Distribution & Market Entry
Acquisition & Release Strategy
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How studios evaluate content, greenlight acquisitions, and structure all-rights vs territory-based deals
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Deal structures, minimum guarantees, exclusivity, and content positioning
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Strategies for indie, niche, and genre films
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How cinema chains select films, show allocation, and revenue sharing
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Insights from major cinema chains
Monetisation & Distribution Ecosystem
Revenue & Platform Strategy
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Marketing spends, risk-sharing models, break-even math, and campaign planning
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Building a distribution roadmap from script stage to post-release lifecycle
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A deep dive into satellite rights, TV syndication, and the OTT ecosystem in India and globally
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How OTT platforms acquire or license films
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Current position of TV acquisition and criteria
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Windowing strategies between theatrical, TV, and OTT
Global Sales & Future Distribution Models
International & Emerging Opportunities
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Global markets and long-tail monetisation beyond traditional releases
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International sales and distribution for Indian films
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Festival-led distribution and territory-by-territory deals
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AVOD, FAST channels, inflight entertainment, YouTube, and short-form platforms
Distribution Lab – Course Details
The details of the Distribution Workshop are as follows:
Workshop Name: Distribution Workshop – Film Release, Markets & Sales
Workshop Duration: 3 Days
Date : 10-13 July (Tentative)Workshop Timings: 01:00 PM to 4:00 PM
Number of Participants: Maximum 30 participants
(The workshop will be conducted only if a minimum of 15 participants is confirmed.)Age Criteria: Applicants must be 18 years or above at the time of application.
Educational Qualification: No specific academic qualification is mandatory.
The workshop is open to filmmakers, producers, and industry professionals.Nationality: Open to Indian and international participants.
Venue: Soho House & Veda Factory (Mumbai)
Workshop Fee: 25,000/- ( Early Birds)
The workshop fee does not include travel, accommodation, meals, or any personal expenses.
The workshop fee paid by selected participants is non-refundable, non-transferable, and non-adjustable under any circumstances.
Workshop fees paid by non-selected applicants will be refunded within 21 working days from the date of workshop commencement.
In case the workshop is cancelled or postponed by the organisers, the full workshop fee will be refunded.
SUBMISSION DATES
Early Bird :
Fee : 25,000/-
Distribution Labs Date :
10-13 July (Tentative)
Distribution Award
Only one selected participant will receive the Distribution Award, which includes:
A 10-screen theatrical release support by Reborn India Film
The award will be granted based on the project’s merit, pitch quality, and overall distribution readiness.
PARTICIPATE & GET..
Workshop
Participation in a structured, in-depth distribution workshop, covering studio, OTT, indie, and international release models
Networking
Networking opportunities with distributors, sales agents, and industry professionals
Certificate
Certificate of Participation issued by Reborn India Film
